818 Outpost in Coachella Valley

818 Outpost

Kendall Jenner‘s tequila brand 818 Tequila hosts the 818 Outpost during the first weekend of Coachella Festival in the desert. The event brings together influencers, tastemakers and tequila enthusiasts alike to sip cocktails under the sun. There’s also food, photo ops, brand activations, a merch store, and even a gifting suite with a variety of trending products. The Western inspiration fits in perfectly with the desert vibes as invited guests get swept away into an immersive brand experience.

818 Outpost 2024

The second annual 818 Outpost pop-up was held in the desert on Friday, April 12th. The well-known tequila company partnered with a variety of brands to offer exclusive gifts and activities for invited attendees.

The theme of the event was full Western with a soundtrack of country hits playing as guests explored the pioneer town brought to life. Passing through the swinging doors led to a full-service saloon serving up complimentary 818 Tequila cocktails.

Other beverages on hand were Kylie Jenner‘s canned Sprinter Vodka, canned coffee from Emma Chamberlain‘s brand Chamberlain Coffee, Olipop soda and Zico coconut water.

Gopuff offered a complimentary provisions shop filled with snacks and treats while Mr. Charlie’s served up delicious plant-based fare in their signature red boxes.

The gifting suite of festival essentials included products from Kourtney Kardashian‘s vitamin brand Lemme, Vacation® Inc., Liquid I.V., Tower 28, and lots more.

Dating app Bumble had a cowboy hat customization station while Anastasia Beverly Hills did makeup touch-ups for pre-festival prep. Guests also got photos taken by Tezza with professional filters ready for posting.

Notable attendees included Aurora Culpo, Pookie & Jett Puckett, Cierra Ramirez and OTHERSYDE to name a few.

Expanding from last year’s vintage gas station setup, the larger 818 Outpost proved to be a success drawing a long line of guests to embrace a trendy Western atmosphere in the desert.

Header Photo: Anna Dave

818 Outpost Info

🤠 818 Outpost Festival Event Calendar Listing

🌵 2023 Festival Weekend Event Recap

🎡 Coachella Valley Festival Weekend Parties & Events Guide

@lalaguide 818 Outpost was a blast during Coachella weekend 2024! 🤠 There was a ton to do at the cowboy-inspired event including product gifting, Mr. Charlie's plant based dining, and of course, plenty of 818 Tequila cocktails. 🍹 #818tequila #818outpost #coachella2024 #coachellaparties #kendalljenner ♬ original sound – Things to Do in Los Angeles
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