Camp Poosh entrance by @pierresnaps

Camp Poosh

Kourtney Kardashian‘s lifestyle brand Poosh brings their annual Camp Poosh event to the desert each year during Coachella Festival weekend. The summer camp-themed bash mixes live music performances, food trucks, and dozens of gifted lifestyle products for attendees to enjoy. The exclusive invite goes out to celebrities, influencers, and tastemakers who get to experience a lively day interacting with some of fashion and lifestyle’s hottest brands.

Camp Poosh 2024

Camp Poosh returned to the desert in 2024 with a select group of influencers getting to stay onsite through festival weekend. Those campers got the full sleepaway experience, including an onsite stay with a dining menu created by Kardashian private chef Chef K and featuring Rao’s Homemade Italian foods. The main event on Saturday, April 13th saw over 800 attendees who were able to join in on the fun.

Guests arrived to the beautiful 40-acre Palm Desert estate that featured a sparkling swimming pool and expansive open lawn filled with booths and activities. VIP guests arrived in vintage, classic Broncos by Velocity Restorations, and a decked out Lemon8 photo booth bunk helped kick off the party with a nostalgic shot.

There were plenty of eats and treats to snack on throughout the day like The Candy Shop by Smartsweets and The Seaweed Shack by Gimme. Dining partners included Monty’s Good Burger, Alfalfa, Hot Dog on a Stick, The Pizza Cupcake, The Lime Truck, Chimmelier, and Kaylin & Kaylin Pickles.

It wouldn’t be a desert event without refreshing drinks, and there were plenty of buzzy options to go around. Kendall Jenner’s 818 Tequila was featured along with Kylie Jenner‘s canned vodka beverage Sprinter. There were also drinks from Farmers Gin, Crop Vodka, Wolffer rosė, Nomadica canned wine, and PRESS hard seltzer. CELSIUS was also on hand as the event’s official energy drink partner, and Barker Canna Co. had a joint-rolling bar for a different type of high.

There was plenty of swag to go around with brands gifting complimentary products from skincare to vitamins to shoes. The Sneaker Studio by Adidas was one of the standouts, where guests could DIY customizable sneakers to take home. Shopify powered The Camp Store, which offered endless essentials that guests could stock up on free of charge. Erewhon‘s Camp Canteen also had a curated selection of free snacks, goodies and products up for grabs.

Limited exclusive Coney Island Picnic x Poosh merch was also gifted during the event, as well as Havaianas flip flops and gummies by Lemme–Kourtney Kardashian’s vitamin brand. Wella Professionals had a hairstyling station where attendees could get a refresh on their glam.

Live performances for the day included DJ Pee .Wee (aka Anderson .Paak), Travis Bennett, and Carter Cruise. There were also notable attendees like influencer James Charles, Kardashian family friend FoodGod, and White Lotus actor Lukas Gage.

Camp Poosh offered an unmatched level of gifting, dining, and entertainment in a perfectly picturesque desert oasis. Their 2024 event was an influencer’s dream leaving attendees with lots to take home and experience long after the festival weekend is over.

Header Photo: @pierresnaps

Camp Poosh Info

Camp Poosh Event Calendar Listing

🌞 2023 Festival Weekend Event Recap

🎡 Coachella Valley Festival Weekend Parties & Events Guide

@lalaguide Loved the Camp Poosh 2024 event in the Coachella Valley during festival weekend! 🏕️ There were a ton of brand activations including Kourtney Kardashian's Lemme vitamins and a camp store and Erewhon market with dozens of free gifts for attendees. 🌞🛒 @Poosh ♬ Walking Around – Instrumental Version – Eldar Kedem
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