Weekend one of Coachella Festival isn’t just for watching your favorite artists perform in the desert. It’s also a hub for exciting parties, brand activations, and events that draw in creators and fans for unforgettable experiences.
This year was no different, with thousands of partygoers attending a variety of events scattered throughout the Coachella Valley desert all weekend long.
From live performances to brand gifting to complimentary cocktails, there were plenty of ways for festivalgoers to be entertained. The fanfare of “Bieberchella” translated into a weekend one experience for the memory books.
Read on to get the lowdown on highlights from some of the weekend’s most talked-about festival-inspired events.
Header Image: Courtesy of medicube
REVOLVE Festival
This renowned REVOLVE Festival by lifestyle brand REVOLVE returned for its 9th year in the desert on Saturday with a lineup of talented performers along with dozens of brand sponsors and partnerships. PATRÓN Tequila provided tequila cocktails in limited-edition collector’s cups while brands like Ettika, Skylar, Huda Beauty, PopSockets, Affirm and more had plenty of gifting opportunities.
Celebrity attendees included KATSEYE, Chris Brown, Tyga, JENNIE, Emma Roberts, Big Sean, Tinashe, Dwayne Wade, Teyana Taylor and more. Read more about REVOLVE Festival 2026.
Billboard Presents: The Arrival
The exciting weekend kicked off with Billboard hosting The Arrival on Thursday. The annual event featured a headlining performance from Louis the Child along with gifting from a variety of brand sponsors like Fazit Beauty, Buldak Ramen, ESW Beauty, Skechers and more.
Catwalk General Store
The exclusive Catwalk General Store gifting suite in Palm Springs on Friday featured a number of up-and-coming brands in beauty, skincare, makeup, and fashion. Shirtless cabana boys handed out cocktails while guests enjoyed a variety of brand activations.
There was a water bottle charm bar by Bubba Brands, a live DJ, and acrobat performers. Attendees walked away with goodies from MCoBeauty, SOJOS, Poppi, Oceanus, Liquid IV, Smart Sweets, Shezza Socks, and much more.
Medicube Glow Oasis Pool Party
The medicube Glowtel turned into a party on Thursday for the medicube Glow Oasis Pool Party, filling the hotel patio with creators and tastemakers. Signature cocktails were served in the stunning poolside courtyard with photo opportunities, a live DJ, product gifting, and plenty of space to mix and mingle.
Medicube had an official partnership with Coachella Festival, featuring an onsite activation visited by Lisa of BLACKPINK. The interactive medicube Karaoke Lounge made its name as the first K Beauty brand presence at the festival.
AM.Radio Indio
The Los Angeles party collective AM.Radio LA migrated to the desert for a day party on Saturday with AM.Radio Indio. CÎROC Vodka hosted an onsite padel tournament at the CÎROC Athletic Club, and Erewhon hosted a gifting suite with dozens of food and beverage items up for grabs. Other brands providing products included Ultra Violette,Pressed Juicery, Motrin, and coffee from the AM.Radio Cafe.
Aguachella
The Agua de Kefir House hosted Aguachella on Friday for a bevy of influencers and reality stars. Spiked Agua de Kefir cocktails kept the crowd going along with an ice luge, custom bandana embroidery, and a livestreamed DJ set by Love Island star Nic Vans. Other attendees included Summer House’s Jesse Solomon, Love Island’s Jeremiah Brown, and influencer Hallie Batchelder.
CARAVANA 15th Anniversary Party
Apparel brand CARAVANA held their 15th anniversary party at a private residence within the exclusive Madison Club community. Guests of the intimate event were treated to an open bar and bites in a beautifully designed home, as well as accessory giveaways and a first look at their Summer 2026 collection.
Coachella Weekend One Event Highlights
🎶 Interscope & Capitol Records had their annual event in Palm Springs on Saturday in celebration of their artists performing at the festival. Notable artist attendees included KATSEYE, Becky G, JT, along with a number of music executives.
🚙 Urban Decay had a presence in the desert with the Urban Decay Mobile stopping by influencer hotels and Airbnbs for glam sessions and surprise product drops.
💋 Hailey Bieber’s brand rhode had an exclusive rhode world party in Indio for 200 guests. The pop-up event included a glam station, cocktails by PATRÓN Tequila, food from Postmates venues Tacos 1986, Irv’s Burgers and Ggiata, and makeup and skincare gifting for guests.
⛳ Palm Tree Crew kicked off their 3rd annual Golf Classic on Thursday with 18-holes of golf, live music, and recognizable attendees like influencer Josh Richards, athlete Braxton Berrios, and Love Island’s TJ Palma.
🥂 Winnie Harlow, Damson Idris, Madison Pettis, and Lara Raj were spotted at The Hideout at Coachella, a private lounge for Soho House members to escape the desert heat. The bar and onsite kitchen made it the ideal place to relax and will also be on the grounds during weekend two.
🍺 George Clooney,Rande Gerber, and Mike Meldman’s new non-alcoholic beer Crazy Mountain was the exclusive non-alc beer partner at 818 Outpost. The Bachelorette’s Andrew Spencer, The Bachelor’s Alexe Godin, and influencer Madison Humphrey were all spotted sipping the brew.
📺 Saint James Iced Tea and tarte cosmetics co-hosted a reality TV all-stars mashup house where guests enjoyed glam stations, tarte essentials, and gifting. Guests included The Bachelorette’s Tyler Cameron, Charity Lawson, and Dotun Olubeko, The Secret Lives of Mormon Wives’ Miranda McWhorter and Layla Taylor, and more.
🌅 Apparel brand 12th Tribe hosted a kickoff sunset dinner in Malibu on April 8th in celebration of their new Casa Coco collection. The invite-only dinner featured curated brand moments and surprises where guests could connect over festival inspiration.
