This year Billboard and ENTER will be hosting The Arrival–an exciting pre-festival event on Thursday, April 9th in Indio.

Guests of the annual kickoff party at a private estate in Indio can expect interactive brand activations, food collaborations, and a solid lineup of live music artists.

Onsite dining will include Jimmy John’s Dream Rotation menu and VIP dining experiences from Mary Lou’s supper club.

The 2026 music lineup will feature live performances by Louis The Child, Jonas Blue and Arlo along with additional artists to be announced soon.

Previous A-list performers and attendees have included Too $hort, Charli xcx, Sydney Sweeney, Saweetie, Halsey, Patrick Schwarzenegger, Paris Jackson, G-Eazy, Victoria Justice and more.

Additional sponsors for the event include Skechers U.S.A., Inc, FanUp, Buldak Ramen, Bandero Tequila, Adobe, Blind Lemon Hard Lemonade, The Beast, Haku Vodka, 196 Vodka Seltzer, Voss Water and Monster Energy. Beauty activations will also be onsite with ESW Beauty, PanicPanties, Fazit, and Clutch Glue.

🎡 Check out our full guide to Coachella Valley Parties 2026: The Desert’s Hottest Festival Weekend Events.

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