The Gallery Desert House pop-up will be arriving to Indio during Coachella weekend and Stagecoach weekend in 2025.

Gallery Media Group, the lifestyle publisher behind PureWow, @Ballplayers, @Moms, @Cocktails, and @Recipes, will be putting on the exclusive pop-up at a private estate. The experience will combine fashion, music, wellness, and culture from Friday, April 11th–Sunday, April 13th and Friday, April 25th–Sunday, April 27th.

Programming for the invite-only event will include pool parties, workouts and wellness, a gifting suite, and signature drinks from PATRÓN EL ALTO throughout the weekend.

Weekend One:

• April 11th: Josh Cellars Seaswept will host a pre-game event with glam touchups, Seaswept wine and snack pairings.
• April 12th: High Noon Vodka Iced Tea is hosting a High Tea Party with a DJ set and tea party-inspired snacks.

Weekend Three:

• April 25th-27th: Vegan haircare brand Raw Sugar will be hosting  Raw Sugar Roundup GRWM events throughout the weekend. RSVP here!
• April 25th: Frye boots will be hosting Strut & Style with Frye where guests can create a signature look at their custom styling lounge.
• April 26th: The Morning Wake-Up Bar by Vince Camuto will help festivalgoers kick off their day with a workout class, lattes, and an exclusive pop-up for shoes and fragrances.
• April 26th: Attend a live podcast recording of For The Girls with Becca Moore and a special guest. RSVP here!
• April 26th: Spectrum internet will host the No Missed Connections Charged-Up Pool Party hosted by Becca Moore with a DJ set by Layla Marigold.
• April 26th: PATRÓN’s Last Call Saloon will feature live performances by Dustin Lynch and Tucker Wetmore along with special guests.
• April 27th: Nikki Lane is performing at the Swimsuits & Cowboy Boots Pool Party while guests shop luxury Western pieces by Kemo Sabe.

Other sponsors include Hunter Boots, Palmer’s, and U by Kotex ®.

RSVPs for all events are waitlisted unless linked above.

Click to read more about Coachella Valley Parties 2025: The Desert’s Hottest Festival Weekend Events or a rundown of last year’s Gallery Desert House 2024.

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