MAXIM Magazine will be hosting an exciting “Welcome to Palm Springs” pre-festival event on Thursday, April 10th.

Hip hop legend Too $hort is performing live to highlight his new film Freaky Tales, which just opened April 4th. Other DJ performers include Beau Cruz, Quenville, Lightleak and Hamoodie.

Guests of the kickoff party can expect interactive brand activations like True Religion showcasing their festival collection and Brooklyn Beckham’s hot sauce line Cloud23 doing a collaboration with Mike Majlak‘s 10/10 Burger. A beauty bar by Live Tinted and a live podcast studio from Reclip will also be a part of the festivities.

Other sponsors include Heineken, La Croix, FanFix, Monster Energy, and more.

Previous A-list performers and attendees include Charli XCX, Sydney Sweeney, Saweetie, Halsey, Patrick Schwarzenegger, Paris Jackson, G-Eazy, Victoria Justice and more.

Tickets for admission or tables are available for purchase to attend the exciting Palm Springs event.

Click to read more about Coachella Valley Parties 2025: The Desert’s Hottest Festival Weekend Events.

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