DJ Austin Millz at Sonic Desert in Thermal

Sonic Desert

The Sonic Desert event happens each year in the Coachella Valley as a way to have some fun in the sun before heading to Coachella Festival. Presented by Coca-Cola Spiced & Topo Chico in partnership with BPM Music, the event attracts a crowd of tastemakers from entertainment, fashion, and social media to enjoy a desert day party. Just minutes from the festival grounds, guests can sip drinks, dance to live DJ sets, and explore the variety of trendy brand partners.

Sonic Desert 2024

Sonic Desert arrived to Thermal’s 21 Arrows Ranch in 2024 featuring star beverages Coca-Cola Spiced, a unique blend of raspberry and spice flavors, and Topo Chico’s signature sparkling mineral water.

BPM Music also brought in social media DJ sensation Austin Millz to provide tunes for the lively daytime event.

Guests were greeted by Lauren Altman‘s “Desert Garden” mixed-media art installation that was created specifically for Sonic Desert, featuring upcycled Coca-Cola and Smartwater products.

Partners in the festivities included Smartwater along with DriveH2–a public service initiative by environmental nonprofit EIN. Their limited-edition hydrogen fuel cell car, the Toyota Mirai, was on display for guests to get a peek into the future of auto.

Attendees also sipped Dulce Vida Tequila along with food and beverages sponsors like Monster Energy, Whipshots®, Happy Thursday, Verb Caffeinated Energy Bars, St. James Iced Tea, Dang Brothers Pizza and The Boiling Crab.

Other activities included Glo Design Lab, who was onsite creating their signature healing crystal styled hats. ROLAND showcased a variety of electronic instruments, and Drip IV Therapy gave attendees vitamin-infused blends to help them recover and rehydrate during the busy weekend.

Header Photo: Austin Millz, Randy Shropshire/Getty Images

Sonic Desert Info

🌵 Sonic Desert Event Calendar Listing

💦 2023 Festival Weekend Event Recap

🎡 Coachella Valley Festival Weekend Parties & Events Guide

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