The famed y2k clothing line Von Dutch brought their nostalgic aesthetic to the desert during Stagecoach weekend for the inaugural Von Dutch Ranch. The apparel brand teamed up with Tequila Don Julio for a night of live DJs, cocktails, brand activations, and plenty of gifting. The invite and ticketed event brought in a range of influencers, tastemakers, and partygoers to revel in the late night desert affair.
Von Dutch Ranch 2025
Von Dutch Ranch took over the rustic space at ABC Ranch, a location known to be a hot spot for branded festival weekend events.
Notable celebrity and influencer attendees included Kristin Cavallari, Alex Pall of The Chainsmokers, Danielle Vasinova, DJ Hunnybee, Patrick Ta, Chloe Veitch, and more.
Food and drink offerings included Von Dutch branded coconuts, a food truck, and an endless flow of complimentary Don Julio cocktails. Crown Royal whisky, Mamitas tequila seltzer, Sailor Jerry spiced rum, and Saint James Iced Tea were also on the menu to keep guests buzzed and hydrated.
Other sponsors included Culture Kings, Fanfix, MOXY MGT, RepBets, and Diageo, along with the new restaurant and lounge Galerie on Sunset, which will be hitting the Strip in Summer 2025.
The Von Dutch Trading Post was the star of the show with clothing and accessories available for guests to take home.
Pieces from the brand’s newest Ranch Collection were up for grabs, which included Western-inspired tank tops, baby tees, and cowboy hats alongside their classic trucker hats.
The dancefloor was packed with partygoers enjoying the sounds of country and electronic artists.
DJ sets by Politik & Friends, Brandi Cyrus, Randy Savvy of The Compton Cowboys, Arkade, and Trae kept the party going, while a live performance by country star Bailey Zimmerman and BigXthaPlug gave fans an up-close-and-personal show.
The exciting night closed out Day 1 of the festival with a bang, leaving attendees with new fashion staples and plenty of memories from their wild weekend in the West.
Header Photo: Tiffany Rose/Getty Images
Von Dutch Ranch Info
🐮 Von Dutch Ranch Calendar Listing
🎡 Coachella Valley Festival Weekend Parties & Events Guide
@lalaguide Von Dutch Ranch during Stagecoach weekend was another level 🤠 They had a solid gifting suite, drinks, DJs, and live music performances in Coachella Valley 🐴✨️ #vondutch #vondutchranch #stagecoach2025 #stagecoachfestival #stagecoachweekend ♬ Von dutch – Charli xcx
